The Older Population: Where the Money Is



The 2018 CFA Institute Latin America Investment Conference will probably be held in Rio de Janeiro on 1–2 March. This practitioner-oriented academic convention will concentrate on Latin American economies and capital markets, in addition to international points related to buyers worldwide.

“Why on earth worry about demographics?” requested Clint R. Laurent, founder and CEO of Global Demographic.

“I mean, investment requires that you are on your toes all the time, monitoring change, anticipating change, and often you’re really only looking a few days ahead, or weeks ahead, and occasionally, a few years ahead,” he defined throughout his presentation at the CFA Institute: Latin America Investment Conference.

“But the thing is this: Demographics change quietly in the background. Suddenly, the target market that you thought Company X was going to do well in no longer exists. The yield opportunities you thought were really comfortable disappear only to reappear somewhere else.”

Drawing on his firm’s broad database of statistics, Laurent highlighted 4 main demographic tendencies for funding professionals to remember.

1. “Get Out of the Youth Markets”

Ten years in the past, it was good recommendation to comply with the youth, to go for the rising markets, Laurent informed the crowd. It was much like the steering Peter Lynch supplied in Beating the Street. Now, nonetheless, “You get out of the youth markets as fast as you reasonably can,” he mentioned.

Why such an excessive turnaround? Because outdoors of sub-Saharan Africa, on common, the under-40 international inhabitants won’t develop at throughout the subsequent 10 years. And this despite the quantity of individuals in that age group — near 60% of the world’s inhabitants.

Instead, Laurent mentioned, the 40–64-year cohort will probably be the “golden pot” for 2016–2026. This group will probably be the quickest rising age section in the world, growing to 1.9 billion by 2026, he predicted.

They will spend in another way, too. They will favor high quality over amount, and to that finish, will concentrate on experiences quite than client items.

2. Working Older

The “redefinition of the working age” is Laurent’s second demographic pattern. Whereas working age was as soon as confined to the 15–64 vary, anticipate employees to proceed their skilled lives nicely into their 70s in the years forward.

Hand in glove with this pattern, schooling — or the lack thereof — will affect the world’s labor power.

Laurent defined that there will probably be “99 million people turning 15 this year [2016], with probably nothing more than a primary education, and who will be looking for work for the first time.”

Will there be sufficient jobs?

According to Laurent, there gained’t be. He pointed to India, noting that the nation must create eight million new jobs yearly to keep up the present degree of employment. For the previous 5 years, solely three million have been created yearly. This provides as much as 25 million individuals who couldn’t discover work.

“Overlay on top of this robotics, and suddenly you have a potential social disaster emerging,” he mentioned.

Economist and author Dambisa Moyo issued a similar warning when she famous that almost all of the heavier automation is going down the place a lot of the world already works — in the unskilled or low-skilled positions of the manufacturing sector. This, in flip, results in fewer jobs and fewer hours labored — to much less general human productiveness — particularly in much less developed international locations.

So a essential issue will probably be how nicely a rustic educates its residents. That will be what’s going to “differentiate it from a disaster and a success,” Laurent mentioned.

3. A Redefined Middle Class

The third pattern Laurent identifies is a shift in what constitutes the “middle class.”

Ten years in the past, the $10,000–$20,000 annual revenue vary was the development market. Now, Laurent expects development will probably be present in the $20,000-plus vary. “The middle class doubled in size during the last 10 years,” he mentioned. “So it was smart to focus on that area.”

For the coming decade, nonetheless, there will probably be nearly no enhance in any respect in the $10,000–$20,000 vary. Instead, Laurent believes, the $20,000–$50,000 section will expertise the main development, increasing near 40%–50% in measurement.

So he recommended the viewers to “think about where the money is,” including that it’s going to “take a catastrophic change in global economies for the 50% growth of the $20,000–$50,000 market not to happen.”

As an apart, Laurent talked about that whereas the “$100,000-plus segment will add only 157 million persons in the next 10 years, it will still account for 39% of global growth in total household incomes. This proportional amount of spending money will be very significant.”

4. Health-Related Spending 

So combining each the change in the working age and revenue ranges, the place are the alternatives? Laurent believes the demand for health companies will “go through the roof.” By health companies, Laurent doesn’t imply hospitals and prescription drugs, however quite something to do with wellness and fitness: Think prosthetics, gyms, biking, and many others.

Nutrition will probably be one other space to concentrate on. The fast-growing over-40 age vary won’t be particularly worth delicate, Laurent mentioned, they usually care about their health and what they eat.

Also, assume health tourism — vacation spot spas or healthy holidays. “The private spend is huge, and it keeps on growing,” Laurent mentioned. “Especially in the areas where the money is.”

Age change is inevitable, Laurent concluded. Birth charges are declining and life expectancy is growing, so the yields will probably be higher for investments aimed toward the over-40 section. Affluence can be growing, so the older, wealthier cohort will generate the quickest development.

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All posts are the opinion of the writer. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially mirror the views of CFA Institute or the writer’s employer.

Susan Hoover, JD

Susan Hoover is at present the editor of Connexions, the CFA Society Leader e-newsletter. Previously, she was the digital editor, Enterprising Investor weblog, CFA Institute for 2 years. Prior to CFA Institute, Hoover labored for McCallum & Kudravetz, PC, and the U.S. Department of the Navy in actual property and labor regulation. Hoover earned the CFA Institute Investment Foundations™ Certificate and holds a BA diploma from Lehigh University and a JD diploma from the Washington College of Law, American University.


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